By and large, I enjoy 40k fluff. The writing can be stodgy at times, but the content is interesting and there is usually a good story in there somewhere. It’s not something to be taken super-seriously, but it spices up the game a bit.
I’ve been reading through the Imperial Guard codex, and the fluff has been okay. Standard “They’re a big army” military stuff. The battles have been interesting to read about, certainly.
Anyway, reading through the pages about IG characters has left me shaking my head in bemusement. Really, GW? Must there be a Hun-themed commander from a world called Attila, where they all ride warhorses and belong to warring tribes? Must there be a charming and coldly brilliant Arabic-themed commander from a desert world who leads the Desert Tigers on hit-and-run missions? Must there be a Russian-themed commander named Chenkov from the snowy world of Valhalla, where everyone is swarthy, dour, and obstinate?
I get that they’re trying to incorporate military traditions from other nations. I just wish they would do it in a less juvenile and cliched way!
If they were trying to be tongue-in-cheek, they failed. There is nothing subtle or satirical about a commander named Chenkov from the ice planet Valhalla whose signature tactics are sending huge waves of conscripts to their deaths and turning his guns on cowards. That is not a sly allusion to World War Two Soviet Union, that is World War Two Soviet Union. He isn’t a Soviet-inspired commander, he is a Soviet commander.

…and there he is. >_< The tongue is so far out-of-cheek it is flopping about on the floor.
Justin and I discussed this issue via text. Quoth he:
Listen, Seth… Not everyone takes 40k lore seriously… And some of those people apparently work for Games Workshop.
I guess he’s right!
Still shaking his head ruefully,
Seth